Smart Signage: The Future of Corporate Transparency?

08/09/2017
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Open Communication Policy


Large corporations tend to get a bad rep for their lack of transparency and rather sparingly drip-fed, top-down level of communication. Yet, there is a sign (excuse the pun) that things are changing, with many of the biggest companies pioneering the digital transformation for other enterprises to follow suit. Not to mention a change in the sentiment of staff towards company managers and directors, encouraging clearer communication and a shared involvement in the greater mission and purpose of the company.
 
Shifts in perspective combined with the digitalization of businesses creates interesting opportunities for disrupting the internal communication of an organization. Just think about the times of the day where you encounter information being fed to you via a screen and it becomes obvious that digital information infiltrates nearly all aspects of our lives.
 

Smart Signage


Queueing in the bank, ordering a meal at a fast food chain, or checking the occupancy of a meeting room at the office, are all ways in which you receive information through digital screens day-to-day. Often, without even a second thought about the technology and data integration that’s goes into it.
 

Flexible Data Architecture

 
Imagine a dashboard connecting to virtually any data source in your organization on premise or in the cloud, centrally managed and monitored in real-time on multiple screens distributed throughout the building facility. Multi-layered dashboards that show key business metrics and KPIs from Monthly Recurring Revenue to Product Performance, or Incremental Sales to Diversity Metrics.  

 
A Boost in Productivity?

 
This open source of company information, much of which is traditionally treated as highly sensitive material, held tightly to the chests of company directors, if disseminated widely through mass communication, could prompt a rise in levels of productivity as well as individual responsibility.
 
It’s easy to become apathetic and demotivated about a task or role if you are unaware of its significance placed in greater context. A more open culture of communication, trust and respect for the staff you have hired to perform the processes and operations your company needs to succeed financially, could pay dividends.
 

Digital Dashboards on the Increase

 
We see this technology assimilating more and more into our everyday lives with new purposes and messaging. Much of it unnecessary and even ominous. Why not utilize this technology to make important predictions, analyze statistics, and measure key metrics, to create more transparent, healthy and efficiently run organizations to positively impact the world.
 
Interested in how to create accurate data predictions? Read Machine Learning 101. 
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